At the end of this Curricular Unit the student will be able to:


1-Identify and discuss the process and challenges in policy implementation – with a focus on public policy areas; 

2-Give a critical account of key policy implementation theories; 

3-Develop project objectives and a plan for execution; 

4-Review research on policy implementation strategies; 

5-Discriminate between common policy implementation perspectives in order to apply these to relevant research and development issue;

6-Develop a synthesis paper to advance individual thinking about selected strands of literature on policy implementation concepts, theories and models;

7-Use theoretical and methodological knowledge and insight to phrase and present arguments on policy implementation to a variety of audiences.


This unit is based on two essential perspectives that reflect different approaches to innovation in the personalization of Physical Activity for Healthy Lifestyles: 1) a more physical/presence perspective, based on interaction and interpersonal relationship between Lifestyle Professional and the person; 2) a more virtual/non-presence perspective, based on the use of other forms of interaction, with more autonomy of the person, but guided by Lifestyle Professional across platforms/virtual applications or distance orientation.

This curricular unit assumes that: (1) the practitioner of physical activity and lifestyles has to acquire necessary abilities to develop and deliver professional products/services to improve the customer health using a wide range of lifestyles and (2) the need to understand and target the assessment in different scenarios, considering  the practitioner intervention, debate of policies and suitable strategies to each context. This raise the question, how to articulate these assumptions to develop a business or improve a sport organization? 

This is answered developing an understanding of the concepts related to sport organizations, sport management and existing sport systems, providing the underlying assumptions to understand and implement improvements in sport organizations. Simultaneously is approached the business development and planning of an intervention for the development of a sport organization or business.

The benefits of physical activity to health and quality of life are closely interconnected, widely evidenced.

The human body was designed to move and therefore needs regular physical activity in order to function optimally promote health and wellness and avoid illness.

Has been recognized the importance for the Member States of the EU (European Commission, 2008) the development of national plans to support the promotion of physical activity, in order to help modify unhealthy life habits and promote awareness of the benefits of physical activity in relation to health.

This course seeks to stimulate students in the critical reflection on the implementation strategies of policies and programs to promote physical activity.

Detection of opportunities in physical activity programs also aims to promote entrepreneurship in students in the area of physical activity and active lifestyle.

The detection of opportunities and improvement of leadership and communication skills student’s will promote the development of vocational guidance in the area of physical activity and active lifestyle.

The methodologies to develop include the approach presented in Policy Games for Strategic Management (Duke & Geurts, 2004). This approach is relevant for strategic and macro-problems solving and is based on five key concepts, designated the "five Cs": complexity, communication, creativity, consensus, and commitment to action.